SFU Professional Diploma in Marketing and Sales Management

SFU Professional Diploma in Marketing and Sales Management

ဘာသာရပ်တွင် အသေးစိတ်သင်ကြားရမည့် ခေါင်းစဉ်များမှာ

Module 1 - Marketing Management​

• Marketing in Organization & Society​
• Marketing Process & Planning​
• Marketing Information Systems & Research​
• Marketing Environment​
• Consumer Markets & Buyer Behaviour​
• Organisational Buying Behaviour​
• Measuring & Forecasting Market Demand​
• Market Segmentation​
• Selecting Target Markets​
• Differentiating & Positioning​
• Developing New Products & Services​
• Product Life Cycle​
• Methods of International Market Entry​
• Product Lines, Brands & Packaging​
• Service Business & Ancillary Services​
• Pricing Strategies & Programmes​
• Marketing Channels​
• Retailing & Wholesaling​
• Integrated Marketing Communication Mix​
• Effective Advertising Programmes​
• Direct Marketing, Sales Promotion​
• Public Relations Programmes​
• Managing the SalesForce​
• Implementing Marketing Programmes

Module-2 Distribution and Sales Force Management​

• Understand the need for marketing channels​

• Importance of channel partners​

• distribution and channel management ​

• different motivation of organizational buyers ​

• sales promotion activities in the part of the marketing effort​

• concepts of sales strategies and sales promotion​

• source of recruitment and method of communication​

• motivation theories in the context of selling​

• Organise suitable sales training programmes and evaluate their usefulness​

• Tools and techniques of forecasting techniques​

• importance of sales budget and its objectives ​

• meaning of sales force evaluation and process 

Module-3 Selling Skill and Customer Service ​

• Personal Selling Principles​

• different aspects of consumer and business customer Behaviour​

• responsibility & the preparations required as a professional sales personnel​

• Understand and apply the 7-Step Selling Process​

• Explain the use of Technology in the selling process​

• importance of Emotional Intelligence in performing the sales processes​

• Customer Service Principles​

• Complaint Handling & Service Recovery Process​

• Sales SOPs and Processes using Service Design

Module-4 Ethics and Contemporary Issues in Marketing ​

• Business ethics and the triple-bottom-line​

• Concept of corporate social responsibility ​

• Identify CSR practices ​

• Consumer rights, consumerism, environmentalism and major social criticisms of marketing​

• Fundamental of ethical principles in marketing​

• Concept of sustainable marketing