SFU Professional Diploma in Marketing and Brand Management 

SFU Professional Diploma in Marketing and Brand Management 

ဘာသာရပ်တွင် အသေးစိတ်သင်ကြားရမည့် ခေါင်းစဉ်များမှာ

Module 1 - Marketing Management​

• Marketing in Organization & Society​
• Marketing Process & Planning​
• Marketing Information Systems & Research​
• Marketing Environment​
• Consumer Markets & Buyer Behaviour​
• Organisational Buying Behaviour​
• Measuring & Forecasting Market Demand​
• Market Segmentation​
• Selecting Target Markets​
• Differentiating & Positioning​
• Developing New Products & Services​
• Product Life Cycle​
• Methods of International Market Entry​
• Product Lines, Brands & Packaging​
• Service Business & Ancillary Services​
• Pricing Strategies & Programmes​
• Marketing Channels​
• Retailing & Wholesaling​
• Integrated Marketing Communication Mix​
• Effective Advertising Programmes​
• Direct Marketing, Sales Promotion​
• Public Relations Programmes​
• Managing the SalesForce​
• Implementing Marketing Programmes

Module 2 – Brand and Marketing Communication ​

• Cultural, social and psychological factors affecting consumer behaviour​

• Organisational buying behaviour​

• Research methods for marketing decision making​

• Branding principles, brand equity and brand strategy​

• Brand identity and develop a brand guide​

• Brand architectures and the strategies to pursue growth through brands and rejuvenate and repositioning brands​

• Process of designing 360 brand experience and a brand communication campaign campaign​

• Elements of brand communications – advertising and sales promotion ​

• Elements of brand communications: planning: Integrated Marketing Communication Mix – personal selling, direct marketing​

• 360-degree brand plan – including a budget and KPIs

Module 3 – Digital Marketing ​

• Transformation of marketing in the digital age​

• Factors in the online micro-environment​

• Factors and trends in the online macro-environment​

• Development of digital marketing strategies opportunity and threats arising from digital tools platform​

• Marketing mix in the digital era​

• Digital tools can be leveraged for customer relationship management​

• Create a digital marketing plan​

• Factors to consider in delivering online customer experience​

• Integrated marketing communications campaigns for digital media​

• b2b and b2c digital marketing practices

Module-4 Ethics and Contemporay Issues in Marketing 

• Business ethics and the triple-bottom-line​

• Concept of corporate social responsibility ​

• Identify CSR practices ​

• Consumer rights, consumerism, environmentalism and major social criticisms of marketing​

• Fundamental of ethical principles in marketing​

• Concept of sustainable marketing