Institute of Commercial Management (ICM)

Institute of Commercial Management (ICM) is a professional body, established in 1979 and is located in Ringwood, England, for Commercial and Business Development Managers. It is registered as a charity organisation with the purpose of providing a wide range of professional qualifications in business, management and related vocational areas. ICM exhibits best practice in responding to the academic and vocational needs of learners by regular liaison and structured feedback mechanisms. Operating in over 130 countries globally, ICM maintains the accuracy and efficiency in the certification of all learners from business, management and related vocational education programmes by awarding credits, reviewing assessments and examination.

Auditing and Taxation

Auditing and Taxation
Description The subject is an introduction to the process of auditing and is concerned with planning and control of audits, income tax, corporate tax, and review of financial statement. Application of the audit is explored throughout the course.
Program Content
  • Introduction to Auditing
  • Auditing and the Companies Act
  • Professional Rules
  • The Conduct of the Audit
  • Audit Evidence
  • Review of Financial Statements
  • The Auditors’ Report
  • Planning and Control of Audits
  • Auditors and the Law
  • Income and Corporation Tax

Advertising Course

Advertising
Description The broad aim of this subject is to develop in students of an understanding of the fundamental principals of advertising as well as to develop skills in the design and implementation of well structured media plan for business purpose.
Program Content
  • Introduction to Advertising.
  • Advertising Theories, Concepts and Framework
  • Creativity, Content and Appeals
  • Brand Communications: The Role of Advertising
  • The Advertising Industry
  • Traditional Media
  • Digital Media and Emerging Technologies
  • Media Planning
  • Measuring Advertising Efficiency and Effectiveness
  • Standards and Responsibilities
  • Contemporary Issues in Advertising

Leadership Studies

Leadership Studies
Description This subject emphasis on leadership strategies in organisations, which are profit or non-profit organisations. It is suitable for executives from top level management from various fields.
Program Content
  • The Nature of Leadership
  • Nature of Managerial Work
  • Perspectives on Effective Leadership Behavior
  • Participate Leadership, Delegation and Empowerment
  • Dyadic Role-making Theories
  • Power and Influence
  • Managerial Traits and Skills
  • Contingency Theories of Effective Leadership
  • Charismatic and Transformational Leadership
  • Leading Change in Organizations
  • Leadership in Teams and Decision Groups
  • Strategic Leadership
  • Developing Leadership Skills
  • Ethical Leadership and Diversity

Business Law

Business Law
Description This subject introduces students to essential knowledge of business contracts. This business contract knowledge is used to assist in further business dealing. There is also a particular emphasis upon the company law, which would be a strong help for business and organisations’ operation.
Program Content
  • Formation of Contract
  • Terms of Contract
  • Vitiating Factors, Discharge of Contract
  • Agency
  • Sales of Goods: Definition of a Contract for the ‘Sale of Goods’
  • Consumer Credit and Protection: Consumer Credit
  • Consumer Protection
  • Tort and Negligence: Tort, Negligence
  • Nuisance
  • Defamation
  • Company Law: The Nature of a Company
  • Formation of a Company
  • Memorandum and Articles
  • Meetings, Liquidations and Other insolvency procedures
  • Directors, Partnerships

Consumer Behavior

Consumer Behavior
Description The subject analyses relevant consumers and external influences upon the targeted market. This will allow students to analyse some real world consumer behavior problems and to start identifying and formulating appropriate response.
Program Content
  • Technology-driven Consumer Behavior
  • Segmentation, Targeting and Positioning
  • Consumer Motivation and Personality
  • Consumer Perception
  • Consumer Learning
  • Consumer Attitude Formation and Change
  • Persuading Consumers
  • Print and Broadcast Media to Social and Mobile
  • Media Reference Groups and Word-of-Mouth
  • The Family and its Social Standing
  • Culture’s Influence on Consumer Behaviour
  • Subcultures and Consumer Behavior
  • Consumer Decision Making and Diffusion of Innovation
  • Marketing Ethics and Social Responsibility
  • Consumer Research

Financial Management

Financial Management
Description The subject deals with the usage of quantitative techniques to financial decision making. It provides strong coverage on costing, budgeting, financing, and stock exchange functions.
Program Content
  • Company Accounts
  • Cash-Flow Statements
  • Accounting Ratios
  • Accounting Standards
  • Marginal Costing
  • Budgeting
  • Capital Investment Appraisal
  • Long-term Sources of Finance
  • Short-term Sources of Finance
  • Reasons for Growth via Horizontal
  • Vertical or Conglomerate Integration
  • Financing of Growth
  • The Construction of Basic Group Accounts
  • The Functions of Stock Exchanges
  • Share & Bond Issues

Management of Travel and Tourism Operations

Management of Travel and Tourism Operations
Description This subject consists of related market analysis, strategies for management and operation of the travel and tourism industry. It explains the overall supply chain of travel and tourism industry.
Program Content
  • The Place
  • Tourist Destinations
  • Visitors: Initial Framework
  • From Destination to Tourism Product
  • Types of Accommodation and the Accommodation Product
  • Transport Points
  • Visas and Facilitating Entry
  • Tourism Life Cycles
  • Market Research
  • The Image of a Destination
  • Prices and Tourism Receipts
  • Positioning
  • Different Promotion Approaches
  • Managing the Tourism Sector
  • Management Tools
  • Regeneration & Re-engineering
  • Expansion, Quality & Standards
  • Tourism Legislation and Regulation
  • Physical Planning
  • Classification & Grading in Tourism
  • Human Resources for Tourism
  • Managing the Sector
  • The Checklist Approach
  • Description of the Destination
  • The Tourism Development Strategy
  • Organization & Management

 

Strategic Management

Strategic Management
Description This subject is an advanced form of business management, which focus on long-term objectives the organization and implementing them. It is suitable for top management level of the business.
Program Content
  • Nature of Strategic Management
  • Strategic in Action
  • Business Mission
  • External Assessment
  • Internal Assessment
  • Strategy Analysis and Choice
  • Strategy Implementation, Management Issues
  • Implementing Strategic, Other Issues
  • Strategy Review, Evaluation and Control

Marketing Research

Marketing Research
Description Advanced form of marketing is utilizing the numbers, which are crucial for the decision-making process. In this subject, students will learn how to attain and analyze the required data for further marketing activities.
Program Content
  • Use of Marketing Research
  • Continuous, Ad hoc and Desk Research
  • Field Vs Secondary Research
  • Internal Information System
  • Data Warehouses & Data Mining
  • Market Intelligence
  • Omnibus Surveys
  • Research Process
  • Interview Methods
  • Focus Group Discussions
  • Attitude Measurement
  • Projective Techniques
  • Postal or Self-Completion Research
  • Sampling Methods
  • Level of Confidence and Limits of Accuracy
  • Questionnaire Design
  • Analysis & Interpretation of Qualitative and Quantitative Data
  • Data Preparation and Processing
  • Statistical Analysis
  • Selecting and Dealing with Research Agencies
  • Agency Brief and the Proposal
  • Experimental Research Methods
  • Research Report

Risk Management

Risk Management
Description This subject covers the context of how to manage the financial, business and its extended networks in order to minimize the related risk.
Program Content
  • Analyzing the Business
  • Risk Identification
  • Risk planning
  • Risk Management

Project Management

Project Management
Description This subject will include how to construct a project within a limited time with allocated resources. It is suitable for executives from business or other industries.
Program Content
  • Projects in Contemporary organizations
  • Strategic Management and Project Selection
  • The Project Manager
  • Project Organization
  • Project Planning
  • Conflict and Negotiation
  • Budgeting and Cost Estimation
  • Scheduling and Resource Allocation
  • Monitoring and Information Systems
  • Project Control
  • Project Auditing
  • Project Termination

 

Public Relations

Public Relations
Description This subject is aimed to provide knowledge of building mutually beneficial relationships with public for companies, individuals, and organisations.
Program Content
  • The Principles of Public Relations
  • PR Research & Monitoring Stakeholder Interests
  • Strategic PR
  • PR Planning
  • Internal PR
  • External Stakeholder Relations
  • CSR & Community Relations
  • Press Relations & News Media
  • Organizational Brand & Identity
  • Events & Experiences
  • Government Relations & Lobbying
  • Corporate Advertising
  • Crisis & Emergency PR
  • Financial & Investor PR
  • Marketing PR
  • PR in Digital Age: Social Media & Internet
  • Sponsorship
  • Evaluating PR Programs

Hospitality Management

Hospitality Management
Description The subject consists of discovering the whole scope of travel & tourism industry, and learning the management approaches for hotels and restaurants.
Program Content
  • The Hospitality Industry – Travel & Tourism
  • Growth and change in the Hospitality Industry
  • Profile of the Accommodation & Leisure Industry
  • Hotel Management – Dimensions & Structure
  • Lodging: Meeting Guest Needs
  • Hotel & Lodging Operations
  • Forces Shaping the Hotel Business
  • Legislation
  • Restaurant & Fast – Food Industry
  • Contract Catering Industry
  • Management in Hospitality Management
  • Hospitality as a Service Industry
  • Trends in Hospitality Management

Human Resources Management

Human Resources Management
Description The subject covers both the combination of practical and theoretical aspects of human resource management within business operation. It applies to not only micro environment management but also macro environment interaction within the scope of HR.
Program Content
  • Individual Differences
  • Perceptions
  • Motivation
  • Behavioral Theories
  • Groups and Group Dynamics
  • Recruitment & Selection
  • Interviewing
  • Selection Testing
  • On-Job vs Off-Job Training
  • Induction Programs
  • Job Description & Specification
  • Person Specification
  • Job Rotation, Enlargement, Enrichment and Evaluation
  • Role of Personnel Department
  • Career Development
  • Welfare
  • Participating in Decision-Making
  • The Role of the Trade Union
  • Strikes, Cause, Effect & Avoidance

Human Resource Development

Human Resource Development
Description This subject will cover how to train your current and potential employees for the benefits of the organization. It emphasizes on developing your employees and stakeholders, who are essential for your business.
Program Content
  • Introduction to Human Resource Management
  • Strategic Human Resource Management
  • Human Resource in Context
  • Resourcing the Organization
  • Job Design
  • Recruitment and Selection
  • Equality and Diversity

International Business Communication

International Business Communication
Description The subject specializes in the effective ways of communications, especially for business professionals. In this module, English is the medium, which will be practiced for all the business purposes.
Program Content
  • The Process of Communication
  • Speaking Effectively
  • Listening Skills
  • Human Interaction
  • Non-verbal Communication
  • Talking on the Telephone
  • Interviewing
  • Being Interviewed for a Job
  • Communicating in Groups
  • Running and Taking Part in Meetings
  • Presentation Skills
  • Using Visual Aids
  • Faster and Better Reading
  • Writing Business Letters
  • Applying for a Job
  • Writing Reports
  • Memos, Forms and Questionnaires
  • Visual Communication
  • Getting to Grips with Grammar
  • Common Problems with English

Logistic & Supply Chain Management

Logistic & Supply Chain Management
Description In this subject, students will gain depth knowledge of statistics through the whole supply chain process, followed up by how to handle supply chain process, set the strategy, and proactive to the potential issues.
Program Content
  • Competing Through Logistics
  • Material & Information Flow
  • Supply Chain Strategies
  • Setting Customer Service Priorities
  • Value & Logistics Costs
  • Balanced Measurement Portfolio
  • Supply Chain Operations Reference Model
  • Managing Logistics Internationally
  • Managing the Lead Time Frontier
  • Time-based Mapping
  • Managing Timeliness in the Logistics Pipeline
  • Just-In-Time & Lean Thinking
  • The Agile Supply Chain
  • Collaborative Supply Chain Planning
  • Forecasting & Replenishment
  • Supply-based Rationalization
  • Supplier Network Development
  • Logistics Future Challenge
  • Role of the Internet

Business Management and Administration

Business Management and Administration
Description The subject aims to provide concise introductory topics that are useful for business professionals. The goal of this subject is to learn fundamental concepts including management, organizational behavior, production, and marketing. The subject will also briefly introduce personal development and duties of an administrative officers.
Program Content
  • The Organizational Background to Business Administration
  • The Management Framework to Business Administration
  • Business Administration and Management
  • Functions within an Organization
  • The System Approach to Organization
  • Characteristic Features of Organizations
  • The Structure of Business Enterprises
  • Private Enterprises and Public organizations
  • Functions within Organizations
  • The Production Function
  • The Purchasing Function
  • The Research & Development Function
  • The Marketing Function
  • Personnel Development
  • The Administrative Officer’s Role
  • Other Responsibilities of the Administrative Officer

Quantitative Methods for Managers

Quantitative Methods for Managers
Description The subject introduces students without a strong mathematical background to some of the methods used to collect, present and analyse data and to provide illustrative applications to decision problems faced by business managers.
Program Content
  • Data Presentation and Collection
  • Central Location and Dispersion
  • Regression and Correlation
  • Time Series and Forecasting
  • Probability | Probability Distributions
  • Sampling and Tests of Hypotheses
  • Index Numbers
  • Time Value of Money
  • Linear Programming and Break-Even Analysis
  • Calculus and Business Applications

Purchasing Management

Purchasing Management
Program Content
  • What is Purchasing
  • Purchasing Strategy
  • Purchasing Organization
  • Purchasing Procedures
  • Purchasing and IT
  • Human Resources in the Supply Chain
  • Specifying and Assuring the Quality of Suppliers
  • Matching Supply with Demand
  • Sourcing
  • Contrasting Approaches to Supply
  • Storing Supplies
  • Controlling Prices and Costs
  • Support Tools
  • Negotiation
  • Purchasing Research, Performance and Ethics

Sales and Sales Management

Sales and Sales Management
Description This subject provides the depth knowledge of managing sales operation and its related activities.
Program Content
  • Development & Role of Selling
  • Sales Strategies
  • Consumer Behavior
  • Organizational Buyer Behavior
  • Sales Responsibilities & Preparation
  • Personal Selling Skills
  • Key Account Management
  • Relationship Selling
  • Direct Marketing
  • Recruitment & Selection for Sales
  • Motivation & Training
  • Organization & Compensation
  • Sales Forecasting & Budgeting
  • Sales Force Evaluation

Managing for Service Excellence

Managing for Service Excellence
Description In this subject, students will discover one of the most important functions of the business organisaton, which is the face of the business.
Program Content
  • Importance of customer service
  • Understanding customer satisfaction
  • Challenges of Customer Service
  • Understanding expectations
  • Problem solving process and strategies
  • Negotiation Skills
  • Management and Strategy
  • Empowerment
  • Communications in Customer Service
  • Managing Difficult Customers
  • Coping with Challenging Customers
  • Motivation and Leadership
  • Leadership in Customer Service
  • Customer Retention Strategies
  • Service Focus on the Customer
  • Delivering and Performing Service

 

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