Franchising

Course Outline

  1. Understanding the Franchise Business
    – Franchise Relationship.
    – Spectrum of Marketing Channels.
    – Franchise Models & Structures.
    – Advantages & Disadvantages of Franchising
    – Keys to Franchise Success.
    – Steps in Franchise Development.
    – Licensing vs Franchising.
    – Case Studies.
  2. Legal and Commercial Framework of Franchising
    – Franchise Framework & Relationship.
    – Franchise Agreement.
    – International Franchising.
    – Trademark Protection.
  3. Franchise Manuals & Franchise Marketing
    – Importance of a Manual.
    – Typical Contents of a Manual.
    – Writing a Manual.
    – Platforms for Marketing the Franchise.
    – Franchise Marketing Package.
    – Franchise Recruitment Process.
    – Franchise Evaluation Checklist.
  4. The Financial Considerations of Franchising
    – Overview of Revenue Streams & Costs for a Franchisor & Franchisee.
    – Pricing a Franchise.
    – Financial Projections.
    – Other Financial Considerations.
    – Financing Options for Franchising.
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