Understanding the Franchise Business – Franchise Relationship. – Spectrum of Marketing Channels. – Franchise Models & Structures. – Advantages & Disadvantages of Franchising – Keys to Franchise Success. – Steps in Franchise Development. – Licensing vs Franchising. – Case Studies.
Legal and Commercial Framework of Franchising – Franchise Framework & Relationship. – Franchise Agreement. – International Franchising. – Trademark Protection.
Franchise Manuals & Franchise Marketing – Importance of a Manual. – Typical Contents of a Manual. – Writing a Manual. – Platforms for Marketing the Franchise. – Franchise Marketing Package. – Franchise Recruitment Process. – Franchise Evaluation Checklist.
The Financial Considerations of Franchising – Overview of Revenue Streams & Costs for a Franchisor & Franchisee. – Pricing a Franchise. – Financial Projections. – Other Financial Considerations. – Financing Options for Franchising.