The Chartered Institute of Marketing is the UK based world’s largest organization for professional marketers. For more than 100 years, CIM has been supporting, representing and developing marketers, leaders and the profession as a whole. It is the Professional Marketing body, with more than 35,000 members and students across the world. CIM exists to develop both marketing and sales professions, maintain professional standards and improve skills of marketing and sales practitioners. It does this by providing membership, qualifications and training to marketing and sales professionals and businesses around the world.

Managing Brand

Innovation in Marketing

Digital Strategy

Marketing Strategy

What you will learn?

Marketing Strategy (Mandatory)
The importance of all stages within the marketing planning process to enable the achievement of strategic marketing objectives.

Digital Strategy (Mandatory)
How organisations can develop and implement a digital marketing strategy and build these capabilities into the overall strategic plan.
Innovation in Marketing (Mandatory)
This module enables you to take a visionary approach and embed innovation to help your organisation deal with the challenges of a fast-moving marketplace. You will be able to understand the relationship between marketing and innovation and recognise the key factors in building and nurturing innovation within the marketing function. You will also be able to use internal and external marketing in supporting a specific innovation. 

Managing Brand (Elective)
This module enables you to take a strategic approach to branding at a product/service level so that it is consistent with the corporate brand and impacts reputation positively. You will gain the skills to establish and position brand strategy, and also manage the brand so it continues to deliver the brand promise. You will also be able to ensure the success of the brand through adequate resourcing and monitor and maintain the brand in the long term.

What are the costs?

There are three cost elements* to studying this marketing qualification

  1. You’ll need to become a CIM Studying Member, for which the annual cost is £60
  2. When studying, you’ll then need to book your assessments through CIM. The total assessment fee for this qualification is £555 (£435**).

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