CIM DIPLOMA IN PROFESSIONAL MARKETING

The Chartered Institute of Marketing is the UK based world’s largest organization for professional marketers. For more than 100 years, CIM has been supporting, representing and developing marketers, leaders and the profession as a whole. It is the Professional Marketing body, with more than 35,000 members and students across the world. CIM exists to develop both marketing and sales professions, maintain professional standards and improve skills of marketing and sales practitioners. It does this by providing membership, qualifications and training to marketing and sales professionals and businesses around the world.

Modules

1. Digital Strategy

  • Digital Disruption
  • Digital Planning
  • Delivering Success

* Course Duration : 6 Months
* Per Subject Fees : 468,000 kyats
* Enroll 3 subjects together : 1,150,000 kyats

2. Marketing Metrics

  • Metrics and Analytic
  • Measuring Effectiveness
  • Analytics for Decision Making

* Course Duration : 6 Months
* Per Subject Fees : 468,000 kyats
* Enroll 3 subjects together : 1,150,000 kyats

3. Strategic Marketing

  • Situation Analysis
  • Planning
  • Implementation and Controls

* Course Duration : 6 Months
* Per Subject Fees : 468,000 kyats
* Enroll 3 subjects together : 1,150,000 kyats

What you will learn?

Strategic Marketing (Mandatory)
The importance of all stages within the marketing planning process to enable the achievement of strategic marketing objectives.

Mastering Metrics (Mandatory)
An understanding of key marketing metrics and measurement techniques you can use to identify and interpret insights, to support informed strategic decisions.

Digital Strategy (Elective)
How organisations can develop and implement a digital marketing strategy and build these capabilities into the overall strategic plan.

What are the costs?

There are three cost elements* to studying this marketing qualification

  1. You’ll need to become a CIM Studying Member, for which the annual cost is £60
  2. When studying, you’ll then need to book your assessments through CIM. The total assessment fee for this qualification is £555 (£435**).

More info at: https://www.cim.co.uk/qualifications/diploma-in-professional-marketing/

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